ITV Gold - Advertising

For all advertising inquiries, pls contact the following:

Sampurn Anand
Head of Sales
347-653-1309
This email address is being protected from spambots. You need JavaScript enabled to view it.

WHY ADVERTISE ON ITV?

Because…

It is the longest running South Asian & Indo-Caribbean TV channel in the United States.
It is the only Indian channel which shows locally produced programs target at reaching out to the Indian communities.
Unlike National TV channels, ITV caters to a very concentrated audiences of the Tri-State area. Thus, becoming the favorite amongst the advertisers who want to reach out to the local audiences.
ITV’s target audience is South Asian & Indo-Caribbean communities, who happen to be socio-economically one of the strongest ethnic groups in the United States, it is a natural choice for advertisers to use it as a platform.

Asian Population in the tri-state area

With Asian population forming close to 8-9% of the total population in the states of New York, New Jersey and Connecticut, this is one community one can not afford to ignore when it comes to selling one’s product.

And its not only the population size, even the high education level of this group puts it in the top-tier socially aware ethnic communities.

The following image highlights this fact further…

Clearly…

Asian community is amongst one of the most educated ethnic groups in the United States today with an average of 55% plus population having earned at least a Bachelor’s degree.

Digging further, Indian Community has even higher percentage of high-level education – more than 70%. And given the fact that Indian viewers form 3/4th of our viewer base, ITV turns out to be the best platform to advertise when it comes to reaching to this particular population group.

MEDIAN AGE OF THE ASIAN POPULATION

Median age of the Asian population is in the range of 30-35 years - the age group which happens to be the decision making segment in any household.

n This clearly means that reaching out to the ITV viewership will mean higher probability of getting your message across to “The Decision Making group”.

n Not only that, Asian groups, and especially Indians among them have the highest number of people holding most important and responsible management posts.

Let’s look at this data…

With more than 50% Asians in all and 70% of Indians holding the management posts in their career, this segment is one of the major targets for luxurious goods makers.

n Also, this particular target group happens to be very image conscious, hence, one of the major target markets for BMW.

COMMUNITY WITH BIGGER WALLET

Average Median Income of the Asians is more than $ 60,000 per year which is much higher than any other migratory community in the United States.

n Not only that, Indian community’s median income crosses even further – more than $ 92,000 per annum.

n With so much money in the wallet, they make the best buyer group for every brand.

TECH SPECS:

Advertising content must meet broadcasting standards of the USA. If you have any questions please contact the person undersigned.

Specification for supply of commercial material on tape.

Tape format is Mini DV, DV Cam and Betacam SP
PAL or NTSC are accepted
DVD format is also accepted
Audio is mono tracks 1 and 2
Commercial should start at one minute into tape. Include backup copy on same tape
A countdown clock with identifying information should precede each commercial
Duration and title should be clearly noted
Tapes must be provided 2 weeks prior to air date

For all advertising inquiries, pls contact the following:

Sampurn Anand
Head of Sales
347-653-1309
This email address is being protected from spambots. You need JavaScript enabled to view it.