ITV - The First Desi TV in the US

International Television Broadcasting, Inc. (ITV) was founded in 1985 by Dr B.N. Viswanath to introduce daily programming to South Asian households in the New York area. Since then the coverage has expanded to reach viewers across New York, New Jersey, and Connecticut tri-state area.

ITV caters over 10 million viewers in the United States 7 days a week, 24 hours a day, through its various associate TV channels and Radio stations. 

ITV Gold - the premier channel from the stable of International Television Broadcasting, today caters to South Asian community by its original content and programming.

ITV is available on the following cable networks: